Tag Archives: promotions

Author Marketing 101 Part 2

Author Marketing 101, Part 2: Three Well-Known Authors Who Do Their Own Author Marketing

Posted on by

Both first time writers and established authors like to dream of a world where we don’t have to do our own marketing. We’d all love to do nothing but write, mail the occasional manuscript to our editor, and watch the accolades (and the royalty checks) roll in. In our dream world, publishers market writers; we just write.

Here in reality, many publishers do promote their own writers. The Big Five do it with big budgets; independent publishers like AutPress do it more strategically. But every author, large or small, promotes their own book – at least if they want it to sell.

Here are three writers you’ve probably heard of who are engaged in their own marketing:

1. J.K. Rowling

Rowling’s publishers have plenty of money to support her marketing efforts, which is how Rowling produces lush interactive websites like Pottermore instead of your average author blog. But Rowling is also active on Twitter, where she’s as well known for her political wit as she is for talking books.

2. Stephen King

Stephen King has produced approximately one book a year since the 1970s; Google’s answer to “How many Stephen King books are there?” is “At least 107.” There’s no doubt that King works with a publisher that promotes its own writers.

But King promotes his own work as well. He’s active on Twitter and still does public appearances. He also promotes his books by writing more books: On Writing, published in 2000 (and released again in 2010) encourages new readers to pick up King’s books by offering a bit of insight into how they were written.

3. N.K. Jemisin

Yet another writer who loves Twitter, N.K. Jemisin uses the platform to connect with other writers, share publishing news, and tweet images of her adorable cat, in between writing bestselling books. Jemisin has also leveraged Patreon’s creative platform, where the support of her patrons has put her well over her original monthly income goals.

To give your own book its best chance to be read and loved, it’s important to choose a publisher that promotes its own authors. But it’s even more important to choose your own promotion approach. No matter how famous your book becomes, you’ll need to market your own work.

stack of blue hardcover books

4 Things You Can Do to Help Your Favorite Author Succeed

Posted on by

Following a favorite writer can be hard on a fan. Often, it’s years between books, and even when a writer is as prolific as possible, it can be hard to find people to connect with unless there’s already a broad base of fans. That means your favorite funky sci-fi series might just have to be enjoyed in solitude. Luckily, there are a few things you can do to connect your favorite authors to your social media following. There are also a couple of great ways you can help promote a writer’s work so that more people will see it. None of them take very long, and when fans get active about promoting the books they love, it provides opportunities and leads to others who are looking for their next great read.

Since publishing companies base their release schedules and their future book contract offers on the sales of individual books, promoting your favorite writer isn’t just a way to share the love. It’s also one of the best ways to make sure the author will be able to continue doing good work. Here are four things we encourage every Autonomous Press fan to do when they want to help encourage our authors.

1. Review the Book

You don’t need to be a professional writer to put together a review for your favorite book. In fact, you don’t have to write more than a sentence if you don’t want to. Doing something as simple as going to the Amazon page for a book you love and leaving a four or five star review with a statement like “This book changed my life and made me a fan of all this author’s work” is enough. See, the major bookselling sites like Amazon recommend books based on past readers, reviewer social networks, and the number of reviews it has received. Whenever you leave a review, it helps those numbers.

If you want to go a little farther, leaving three or four paragraphs will let you show people why they should love the book. Make sure you give a brief summary of the plot, compare it to one or two other similar works, and provide clear explanations for the things you like about the book. If you do that, then you will be able to sway readers who might be on the fence. You will also be able to get more traction out of your review, because on top of being great for Amazon, it will also be a great fit for book loving social networks like Goodreads.

If you blog at all, then you might want to consider posting a blog about the book. If you do, make sure you link to the writer’s page and to a place where people can buy the book. This does a few things:

  • It helps your review show up when people search for the writer or places to buy the book
  • It helps the writer find your review for their own promotional purposes
  • You provide the book wider traction on search sites by making sure it is mentioned on more websites

2. Suggest the Book to Other Reviewers

OK, so you might have a book blog or a Goodreads account, but chances are that unless you’re a journalist or an aspiring author yourself, you probably don’t have access to a large platform for your reviews. That’s OK, though. You can suggest books to reviewers with larger platforms than yourself, too. Sometimes they will post threads on their venues asking for suggestions, and that is your opportunity to get in there and make a suggestion. It can also be helpful to drop notes or link to your review in the comments of related books. For example, if you follow a reviewer and they cover something similar to your fave’s books, you can always drop a comment suggesting your favorite to people who also enjoyed that book.

3. Nominate Your Favorite to Your Book Clubs

The fastest way to get ten or twelve new fans of a book to talk to is to get that book picked up in your local book clubs. Whether you gather in a friend’s living room to exchange notes on favorites or your club is larger and more organized, it helps to make sure you can spread the word and it gives you the chance to really talk about what you loved in detail. If you have the reach and the support to turn this into a larger-scale reading event like a community read-along, then that’s even better.

4. Buy Copies as Gifts for Friends

Last but not least, if you have people in your life you want to share a book with, it’s important to put copies into their hands. This is most easily done by gifting out copies to anyone you want to encourage to read the book. It also helps you figure out what to get people when you have a gifting opportunity for people you don’t know that well. Nothing works better for a Secret Santa present than a great book, too.

When you go all-out to make sure people know about the books you love, it helps build community around them in ways that are important for both readers and authors. Make sure you are taking the time out to encourage writers by gifting your favorite books. You can also help people find new writers by giving them books that their favorite writers are in–for example, if you know someone who loves Michael Scott Monje Jr.’s Shaping Clay series, you might want to get them The Spoon Knife Anthology to help them explore similar writers, or even Spoon Knife 2, the anthology where “Michael” is revealed to be Athena Lynn Michaels-Dillon, one of our founding partners.